Airtel launches India's first Mobile Application Store

Dehradun: One of the leading integrated telecom service provider, Bharti Airtel has launched India's first mobile applications store, Airtel App Central. Now, Airtel mobile customers can transform their basic phone into a Smart Phone by accessing over 1250 Apps across 25 categories for their business, games, books, social networking and other needs. Offering an easy single click purchase with no credit card required, the cost is automatically added to the customer's mobile bill or deducted from the available talk-time. Starting as low as Rs. 5, Airtel App Central will offer local and regional Apps for customers across the length and breadth of the country.
Announcing the launch, Atul Bindal, President - Mobile Services, Bharti Airtel, said, "As the undisputed leader in the Indian telecom industry, we are committed to constantly delighting our customers and offering innovations to enrich their experience. With the Airtel App Central - India's first mobile app store- we are offering a one-stop shop open 24x7 to meet all our customer's personal device needs. We are empowering our mobile customers to transform their phones into smart devices - with the click of a single button."
The Airtel App Central has over 1250 apps available for download across 550+ devices categorized under 25 customer categories - both free and paid applications. Customers can choose from India Specific Apps - religion and devotional Apps such as Ayyappa the God to Bhakti ki Shakti where our customers can express their devotion to Maa Durga to Qibla which allows our customers to calculate the direction from anywhere on the globe to the holy city of Mecca. To experience the Airtel App Central, Airtel mobile customers can visit Airtel Live on their mobile phone and browse into App Central or SMS app to 54321 (toll free) to receive the URL.